【Customer feedback】 『Don't you plan to sell moissanite??』I thought.
Hello
It's been a while, and I, Aya, the owner, would like to post a blog entry.
This may come as a surprise, but everyone『Miracle on 34th Street』Are you familiar with the movie called ...?
Set during Christmas in the United States in 1994
It's so popular it's even been remade — does Santa Claus really exist?
This is a film for adults who have forgotten their dreams.
In one scene of that movie, there's an exchange like this.
The store owner told employee Chris, "I'll teach you how to be a good Santa" and forced him to sell the leftover stock to children.
（Source：Miracle on 34th Street,Miracle on 34th Street)
But Chris ignored all that and interacted with the children naturally.Chris, who puts children's happiness above all else, recommends rival stores to shoppers and even tells them the prices.
'What do you mean by recommending another store?' To a suspicious customer who asks that, say this.
「If it makes children happy, it doesn't matter where the product comes from」
I watched this movie when I was in elementary school and, as a child, thought, 'Well, of course!'
I was completely convinced, and it left a strong impression on me.
（The scene where the final judge handed down the verdict is also quite lovely, so
I really hope you'll watch it this Christmas)
The topic I briefly touched on during the Instagram Live the other day
When making field sales visits in Tokyo, to the customer
『 Aya, I thought, "Do they even intend to sell jewelry?!"』
When I was told something like that, I burst out laughing, but...
I was suddenly reminded of this movie, and, much to my own surprise, realized how enormously influential our childhood experiences are.
Previously, for that customer
「I would like 0.3-carat earrings so could you make the same ones in moissanite?」
Then, I received a link to the page listing the diamond products.
As you can see in the photo these earrings have a very simple design.
When I saw it, I...
「This is a simple design and 0.3 carats, and if you look around you can find it in diamond — I think you can buy it a lot more cheaply than having a moissanite piece fully custom-made.」
I informed you.
Then, next
「Then how about this one?」
I received a link to a different design, so I took a look.
It was a website for a type of diamond earring designed by arranging many small stones to resemble a single large stone.
Also check the price on the website.
"At this price for a diamond, I think it's best to purchase it directly from this site. A diamond at this price is very affordable — it's a great deal."
I have informed you.
In the end I continued to have many conversations with this customer afterward
In the end, they purchased a large earring with a 1-carat emerald-cut stone (for one ear) surrounded by small stones.
If it becomes a beautiful 1-carat diamond it will be very expensive.
I believe there's real meaning and appeal in purchasing moissanite.
For customers who already have a clear idea of the design they want
At that time we will propose what we believe is best
And when we had the pleasure of meeting you during a field sales visit
「Aya, do you remember? At that time this person also「I thought, 'Are you planning to sell Asanite?'」
That's what I was told.
「Huh?? What do you mean?」When I asked,
「”I want a 0.3-carat moissanite” when I said it I thought they'd normally just send me an estimate like "It's XX yen~" without saying anything, but
They told me, "In that case, you'd be better off buying it as a diamond."
When I sent "How about this one?" I was told, "This would also be a really good purchase if you buy it as-is from this site. I don't think you need to place a full custom order for moissanite." they said
Ehhh— Does this person even intend to sell moissanite?? lol
I was really surprised!
But I thought it was so refreshingly honest that I could really trust it.
How adorable!, 」
That's what they told me.
At that time I had no doubts about what I had done, so...
Instead, I was so surprised and burst out laughing with the customer.
As we were talking about that, I suddenly...
『Ah, this is the scene from that movie I saw a long time ago』
I suddenly remembered.
IThere's no gemstone as wonderful as moissanite.I believe so.
We are confident in Radian moissanite.
It's precisely because we believe we carry stones more beautiful than anywhere else.
I'd like everyone to have one and of course, if it's something you'd buy in quantity, I'd love for you to buy many. haha
Above all, the most important thing is that it becomes the happiest possible shopping experience for our customers
Like Kris in 'Miracle on 34th Street' We want to put our customers first
Of course, I don't care if it's 0.1 ct — I want moissanite❣, she said
It would be the greatest pleasure if customers felt that way and placed an order, and perhaps as a seller that's the kind of branding I should be aiming for.
However, what Radian wants to cherish is
It's that excited feeling you get when you pick it up. At our store, we always put customers first so you can easily get what you truly need.
I want to cherish this feeling.
Not just selling products, but also offering advice tailored to our customers' lifestyles and needs, and we will continue to do so.
So that you'll find Moissanite fun and appealing.
We would like to start selling.
We are always committed to providing the information our customers need so that shopping with us becomes a better experience.
It's gotten long, but...
To everyone who always supports us, with heartfelt gratitude
Radian Owner Aya