About RADIANN

Story of RADIANN

In English, “Radiant” (ラディアント) means

to emit light, to shine, or to be bright and cheerful.

ー Radiant smile　a radiant smile
ー Radiant with happiness　shining with happiness

Not only in relation to objects, but also to people

it expresses an inner beauty that shines brilliantly.

When Aya, the founder of RADIANN, encountered this phrase

she was struck in her childhood while living overseas, thinking, “What a beautiful and wonderful word to express a person’s radiance,”

and that experience became the inspiration to launch the RADIANN brand.

There is also a diamond cutting technique called the “Radiant Cut,” which is loved by people around the world.

The very first piece of jewelry made on our founding day—the Radiant Cut, Aya’s talisman of happiness—

forms the R in the RADIANN logo.

Brand Purpose 「なぜ存在するのか」

RADIANN exists

for every person in the world—one by one—
to offer encounters with a renewed self and to provide moments of realization and opportunities for how each person can make themselves happy.

Our purpose is, through innovative jewelry creation techniques,
to create new values together with different industries.

And

we hope that each person’s inner radiance will become a smile that shines outward,
and that that light (the smile) will further pour down upon those around them

—
this is the vision we hold toward the “future.”

As a pioneer of moissanite, RADIANN is a leading company that confidently conveys moissanite to the people of Japan more thoroughly and more accurately than anyone else in Japan.
We will continue to deliver to even more people
the romance of moissanite as advocated by RADIANN.