【Story vol.1】Thoughts on the PHOTON Project

Jewelry brand RADIANN will simultaneously release the pure all‑moissanite jewelry AYA COLLECTION “PHOTON” (Photon) worldwide in December 2023.

We do not use any metal bases, such as gold, at all.
Carving jewelry out of large chunks of raw gemstones
A ring finished solely by our meticulously honed cutting techniques.
All ・ moissanite jewelry.

Why would I bother to create something so preposterous? The reason is...

Out of a desire to provide accurate information.

The luminous clarity and sparkle achieved only by our moissanite's pure radiance.
That the inherent quality of a stone shows a clear difference between natural and synthetic and that individual pieces vary widely

For lab-grown diamonds and for any synthetic gemstone
There is no other stone with as much romance and narrative appeal.
Only moissanite can be this beautiful.
that it is a stone overflowing with romance

Purchased from the Moissanite shop that appears and disappears before you know it, appears and disappears, appears and disappears
It disappeared, so I couldn't even send it in for repair.

『Could you have this moissanite repaired at Aya's?』
『I was disappointed because moissanite didn't have the sparkle I expected and thought I'd never buy it again, but can I really trust Ms. Aya's?』

The number of times we've been contacted about this has continued to grow year after year, and I've kept explaining it so much that my right hand developed tendonitis.

Getting started with anything is very easy, but
Quitting is many times harder than that, and if another person is involved, it carries even greater responsibility.

Precisely because we've been serious about Moissanite
The joy and fun of getting hooked on this, on the other hand,
From all the sadness and conflicts surrounding it
We aimed to spread accurate information.

Seeing is believing Without saying anything, let's put out "you can tell at a glance" items
I feel that the simple motivation of “I just have to do it” has kept me going, driving me forward without thinking up until today.

A series of encounters with many different people
This is something we have been seriously pursuing with subsidies obtained and under the support of the Japanese government.

『I wonder why such amazing people would get involved with someone as unknown and insignificant as me』

Everyone's spirit of giving is so deep that I wonder how I should repay them, whether I can ever repay them fully, and it makes me anxious
In any case, I've received support from so many people.

Recently,NFT Jewelry™ を @couleurire_official We had it launched on their end, but
What made me decide to try NFTs in the first place
『How can I ever repay everyone?』 As a result of searching with that in mind
It was one of the methods we settled on.

This is a project I poured myself into, deeply moved by this mechanism and by NFTs' wonderful ability to give back.

Jewelry isn't something you necessarily need to live.
Everyone knows that having one will make your heart race.
I hope the somewhat stagnant jewelry industry becomes more exciting.
You only live once As for tomorrow and this day next year, you never know what's going to happen these days.
This project began from the desire to do what we can now with the people we want to connect with.