Push present
Hello
I'm AKKO, in charge of the Radian blog
You may have heard this term recently,
but do you know about "push gifts"🎁
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Push gift ： a custom in Western countries where, at the time of childbirth, a partner gives the other partner a gift to say "thank you for bringing our child into the world"
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There are still many unfamiliar customs in Japan, but
since jewelry is, after all, an item for "gifts"
- a treat for yourself
- a gift for a cherished partner
- a keepsake for the newborn child
There are many different patterns!
Recently, in custom jewelry we've especially been receiving orders called "push gifts"—
reward jewelry to mark the birth of a child!
This photo shows a push gift ordered as "a commemorative reward for yourself who worked hard❣" 💛
The customer placed the delivered bracelet on their child's cute little hand and took a photo together 🧸🎁
So cute — it's so heartwarming, right? 😍
Among orders at Radian,
many choose jewelry shaped after their child's name or
floral jewelry featuring the baby's birth flower
Childbirth is a life-risking endeavor
Along with motivation for the parent who worked so hard
there is gratitude for the new life that arrived safely — we want to engrave that important day in our hearts and keep its form close at hand
Those family sentiments become the push gift 🎁
Ideally, family members respect one another and cooperate, but when you don't have room to breathe you can get irritated and take it out on others or say harsh things😖
And afterwards you may feel guilt or self-loathing😓
At times like that, looking at the push gift and remembering the gratitude you felt when the baby was born can be a very important moment.
And if you've hurt someone, it can make you feel like apologizing🙇♀️
There's the joy of the sparkling beauty the moment you buy it,
but afterwards, over and over, at certain moments it can help you shift your feelings — don't you think push gifts can be used that way?
Thinking that way, for me, wearing a push gift all the time or keeping it where you can see it is
the ultimate stress-coping method — maybe even anti-aging... that's what I think
Moissanite ethical jewelry
was still not widely known in 2022, but
By the time the children born in this new year 2022 grow up,
ethical jewelry will be commonplace 💎
At that time
"Mom — you were already buying ethical jewelry 20 years ago! 👏"
Wouldn't it be wonderful if that's the kind of conversation we have?
...I think so
The reason Radian crafts in 18k and uses moissanite — a stone whose durability is the same as diamonds — is
because we deliver these believing they will remain unchanged and be there even after 20 years
May it shine at your side for a long time
May many smiles and much happiness come to the mother, the child, and the family🥰
