We have entered 'Eibunren Award 2024'.

Hello to all our regular viewers
This time, I'd like to describe one of RADIANN's challenges here.

RADIANN's video work has been entered into the Eibunren Award 2024, hosted by the Federation of Video Culture Producers!

I've only signed up so far, but I'm excited about every day leading up to coming here.
Something that may never happen again in my life.
While the work was being created, this footage brought about all kinds of miracles.
Moissanite has a lovely origin story called "The Miracle Stone".

It really feels as if I've personally experienced that miracle.

This footage is from the event held last year, on December 15, 2023 at Daikanyama Hillside Terrace
We were honored to present a screening at the inaugural Moissanite jewelry launch party.



Video production is by a rising young directorKitadaMr. Kazuma and many others, including everyone at the creative collective Shinshun, generously supported us.
Maasa Ishihara stars as the lead actress.
Maasa is a captivating woman who, as a Los Angeles-based professional dancer, is a household name; she has performed with numerous renowned artists, including a world tour with Justin Bieber and appearances with Ariana Grande.

At a party in Daikanyama, when Maasa-chan appeared on the screen, I heard voices cry, "What!? Maasa-chan!?"
And I still vividly remember everyone's intense, absorbed gazes as they were drawn into the footage.

An exotic, purposeful, dignified gaze
A fiery passion that calmly accepts fate and never loses hope for the future
In the image where everything is reflected in this striking eye
It features numerous scenes that capture the world of Radian.


 映像ディレクターの北田さんはすでに巨大企業がクライアントの売れっ子で一流の方。どう転んでも私のような無名な人間が撮ってくださいとお願いしたところで、そんなの不可能なのに一体なんで!?と100%の人が首をかしげたかと思います。


The video came about when I passionately talked to Mr. Kitada about Moissanite.

Moissanite was virtually unknown in Japan around 2018, when I started my business. Some brands with physical stores had already appeared back then, but they sold poor-quality stones, and when the COVID pandemic began,
With online sales starting to pick up, unscrupulous sole proprietors who sell moissanite without understanding what it is have proliferated
If you type ”Moissanite” into an online search
「Moissanite fake」「Moissanite diamond scam」
It had come to the point where keywords were spilling out.



Originally I was moved by the fact that Moissanite is a gemstone with an appealing origin story and ended up completely captivated
Beautiful, easy to craft exactly as you wish, and affordable I can't believe there's a stone that's so full of benefits and feels like a friend to people!
Moreover, because it was inside a meteorite that happened to fall from space, humanity can now hold it like this. It was fascinating and exciting! That feeling is what drew me in.

From there, we sourced moissanite from around the world, consulted many people and conducted intensive research, and now RADIANN offers pure moissanite of that quality.

In that context、「inferior compared to diamonds」「moissanite is a fake diamond」「I bought moissanite but was disappointed」

「Is Aya's moissanite okay?」「Can I trust Aya's moissanite?」「I'm thinking of buying from Radian, but I'm afraid I might be disappointed again.」

We have begun receiving a flood of inquiries like this.
It was around 2021~22, right in the midst of the COVID pandemic, when new impersonator accounts were appearing almost every day.
I wrote long replies to answer these heartbreaking inquiries, and at the peak I even developed tendinitis (it was like cosmetic procedures gone wrong, with requests for corrections at other clinics pouring in that's the image).

To somehow overcome this situation, we need to disseminate accurate information and
We want to convey our commitment so you can feel confident that moissanite is trustworthy here.
And moissanite is a wonderful gemstone that, not just for jewelry, has the intriguing potential to be matched with virtually any industry
One of the so-called "origin stories" of this video is that I wanted to give shape to my desire to become a female entrepreneur who would take on that challenge.

Passionately telling everyone about these circumstances paid off (?), and because people empathized, some unexpected top-tier professionals threw themselves into the effort with everything they had.
What everyone said in unison was
「Moissanite is fascinating! It has a story that naturally resonates with humanity, and its origin—born from the cosmos—is truly one of a kind. There's absolutely no need to compare it to diamonds, and I think its appeal is wonderful」

The birth story of the stone called moissanite is truly lovely and wonderful.
All of the footage was shot on location in Hawaii — where many craters remain and active volcanoes are common — because we decided to film at sites where meteorites had fallen to convey that kind of power.

And the soundtrack was composed specifically for this by composer ASU-kun. He took the words I desperately tried to convey and the finished footage and wove them into such a beautiful piece.
I don't intend to sum them up with the single word 「genius」, but I really think creators must have souls on another level I guess.
I remember October 21, 2023, when I first projected the finished footage onto a screen and watched it.

↑Photo taken the first time I watched it on the office screen. I was so moved I was left speechless and kept replaying it. 



Please be sure to include the audio so you can fully immerse yourself.

 

So glad I found Moissanite
I believe that it was precisely because we continued to tackle it seriously that many dedicated people gave their wholehearted support, allowing this work to come into the world.

I want to somehow bring this wonderful footage to light.
I decided to enter with the hope that it could reach many, many more people.
Hosted by the Federation of Moving Image Producers, Eibunren Awards 2024

The concept of Eibunren is
"Fundamentally, what is our work as creators of video content? What, exactly, are the social mission and business principles on which our industry is founded? While clearly defining the self-image we should embody and working to win society's understanding, Eibunren will take the lead among video content creators in promoting these efforts." (Source: Eibunren Awards 2024 Manifesto)

 

Continuously having "questions" and "challenges" is something only humans can do.
Believing that continual questioning helps people grow, I always try not to take my doubts or what seems obvious at face value, and I want to keep questioning the industry's rules and conventions.

We were told the award results will be announced in September.
Regardless of the award outcome, I am confident this video can contribute to the future of moissanite in Japan.

This footage isn't mine alone; it belongs to everyone who worked on it.
We want to explore ways to leverage NFT technology so that everyone can share.

 

Customers who support and trust RADIANN
To the many people who have supported us, and to everyone on the Radian team
Thank you to everyone who helped with production
To my family who watch over my reckless ways
With gratitude.

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【YouTube】
”MOISSANITE” 【The miraculous story of humanity's encounter with moissanite】 – RADIANN moissanite fine jewelry | Moissanite Fine Jewelry 


STORY : The Tale of a Certain Miraculous Stone

Long ago, at the edge of the universe, there were two stars.
One is a star of water, clear and blue. The other is a star of flame, burning crimson.

One day, the sailor of the Water Star and the goddess of Flame would meet.
The two who were never supposed to meet gradually formed a strong bond. But their happy time did not last forever.

The flame goddess prayed to a stone with a modest glow that her feelings would reach him far away in the cosmos.



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RADANN's commitment That is
We want to introduce "Moissanite," the next-generation gemstone born of human ingenuity, to everyone who hasn't heard of it yet.
I want to connect with people who, sooner than anyone else, notice the appeal of these stones—the crystallization of our technical skill—and join us in championing their value.
We want to move forward together with everyone who takes pride in manufacturing, crafting, and selling moissanite.

Gender and age no longer matter when it comes to jewelry. The coming era is one in which everyone chooses for themselves. This is a message we want to share with everyone who wants to live freely, unbound by convention, and true to themselves.

 

【YouTube】
”MOISSANITE” 【The miraculous story of humanity's encounter with moissanite】 – RADIANN moissanite fine jewelry | Moissanite Fine Jewelry 

Client: RADIANN moissanite fine jewelry by R4 Co., Ltd.

Brand Designer & Owner: @aya_iris.japan
Agency Producer: @pon_nakashima
Production: Shinshun Inc.
Producer : @kazuma_kitada @naokiyamadaman
Director : @kazuma_kitada
Director of Photography: @aarudz
Lighting Director: @tetsuya_kusu
Cast:
@maasaishihara
@boboy_watson
Stylist: @naokiyamadaman
Stylist Assistant: @orioyamashita @____062307
Hair & Make up: @orioyamashita
Coordinator & Casting : @tropicolitan_gallery @ryujinhawaii
Offline Editor : Yusuke Wakita
Online Editor : Masaki Mizuno
Recorded & Mixed : @eritoayaki @takefumidosaka @kocchan__0
Music : Asu
NA : Lailani C.
Special thanks:
@mihotokyo
@ayaphotographyla
@kobenjamintokyo
@bon8moore
Heifara Aiamu
@keikoforest
marta_villanueva46
Nomad Crew
Toshihiko Shingu
Yuko Yamamoto
@yukko0715
@eriko2915

RADIANN moissanite fine jewelry
Founder Aya Inamoto