Founder

 Founder / CEO

Aya Inamoto

Raised overseas from childhood in the United States, Argentina, and Indonesia. After working in the overseas sales and web marketing departments of a major manufacturer, she joined the corporate planning department of an international jewelry and watch brand. While working in the marketing department of a large Japanese food manufacturer, she launched a business with the concept of "accessible luxury," operating a storefront-free sales model that acquired 100% of customers via Instagram and sold exclusively through a website.
In 2017 she founded a Swarovski bridal accessory brand, and in 2018 established "Radian," an 18K gold and platinum jewelry line using moissanite — an ethical lab-created stone known as the miracle stone that shines brighter than diamonds — and became independent in 2021. She is also publicly active, serving as a judge for beauty pageants and engaging in other public activities.
In 2023 she announced the world's first NFT Jewelry™ that connects the digital and the physical. Going forward, she aims to expand beyond the jewelry sector to create a new "Jewetech™" industry that fuses jewelry and technology, and to properly promote and popularize moissanite.