【Interview article】A fateful meeting on Instagram　The ideal sparkle and unforgettable memories made possible with an engagement ring

Hello to everyone who always visits — I'm Aya, the owner. At RADIANN, we've had the pleasure of delivering moissanite jewelry to many customers.

Moissanite has become popular in Europe and the U.S., but
In Japan, there still wasn't enough information.
At our store, we promptly obtain the latest Moissanite information directly from around the world and have carefully conveyed accurate information to our customers.

Of course, there are customers who have thoroughly researched and possess extensive knowledge, and even I, as a professional, am often surprised!

Moissanite is truly a wonderful gemstone, and Radian is proud of the stones we offer.
But the one who can deliver words more persuasive than anyone else is　
Honest messages from customers.

This time, since we held an event in a suite room in Ginza for the first time, to the customers who contacted us via Radian
We requested an interview.

You thoroughly researched moissanite and ordered engagement and wedding rings.
From Ms. Y, who kindly introduced many of her dear friends to us
What's an honest message for people who aren't yet familiar with moissanite?

Gently gives a reassuring nudge to those who are feeling troubled.
Please take a look at Y's interview about moissanite.

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Ａ:　RADIANNPlease tell us how you heard about us.

Ｙ:　When I was going to buy a ring, I was originally looking for lab-created diamonds, but when I checked, they weren’t that much cheaper than I expected — they cost about the same as natural diamonds. At that time I found out online about a stone called moissanite and wondered, “what kind of stone is that?” so I looked it up.
I'd always been drawn to diamonds with strong, sparkling fire and high clarity, so when I thought about what I wanted to prioritize when choosing a stone, I realized it was the strength of the fire. That made me think moissanite, which shines about 2.5 times more than diamonds, might be the kind of stone I like.
So I started looking into what kinds of stores sell moissanite.

A:　Lots of MoissaniteHave you done any research?

Y:　I looked into it — there were a few well-known ones, and I checked all the Instagram accounts and websites that seemed like big players, but I couldn't really find any designs I liked…
While I was researching moissanite shops, Instagram recommended one to me in its suggestions, saying, "Isn't this what you're looking for?"
When you take a look『They offer full custom orders　and there's an article about people who were deceived by other moissanites, so it seems like they handle quality stones. It looks like you can consult about the design as well. I checked the prices on the site, and they seem affordable.』So,I felt like I might have found somewhere I could ask for help.

 A:　At first, were you hesitant to buy products from Instagram?

Y:　The entry point is certainly Instagram, but...ImmediatelyLINESince we were connected, it didn't feel like I had bought it through Instagram, and there was no awkwardness. Based only on our messages, I felt a complicated mix of excitement and anxiety about what would arrive and whether the shape and design would match my expectations until it was delivered.

 

Ａ:　That's right. You're feeling both excitement and anxiety, aren't you?
Even so, they ordered matching wedding and engagement rings at the same time.1You could have considered a follow-up purchase after being satisfied with this one, but may I ask why you decided to order everything at once, and how any concerns you had were ultimately resolved?

Y:　High-end brands don't fit me in height. If it's a full custom orderYou can adjust the height, gap, and thickness to your liking,Because they were made at the same time, when I stack them the height and spacing are exactly the way I like. They're so closely fitted that people even ask, "Is that one ring?" They blend in so well.When I placed the orders together, they were able to take the height into account when making them.That's what I thought. I'm really glad I requested them at the same time.

 

Y:　I did a lot of research　and exchanged messages on LINE many times.
If you're even a little unsure or have a small question, it's really important to ask—don't hold back thinking, "Will they be annoyed if I say this?"I think that's the case. If you go ahead assuming, "They'll probably do it like this," that part often turns out to be where misunderstandings are likely to occur.
Aya was really easy to talk to, even though I had never met her, and she answered everything politely and thoroughly.

 

A:　We take time to communicate with each and every customer, and it makes us really happy when they tell us they like that. Was the final deciding factor in choosing RADIANN　after all, our communication?

Y:　I got the impression at first that you were really solid, based on your Instagram posts and Aya's personality.I could tell you were doing it with pride and confidence.I had decided from the beginning to ask here.

A:　Do you have any ideas about what kind of jewelry you'd like next?

Y:　I want a ring that matches the earrings I ordered. I only have ten fingers (lol) — since I can see my hands myself, I really do love rings.

 

A:　RADIANNHow would you describe it in one word?

Y:　Don't give up on what you want—make it a reality.

 

 Thank you for the lovely phrase that perfectly captures RADIANN's philosophy!

Next, after it actually arrived, what value did Mr./Ms. Y feel the moissanite had?
See how your friend referred you and read their feedback!

TO BE Continued