Why RADIANN sticks to 18K Gold?


I'm Akko in charge of Radiant Blog 🎀

My dining chair broke😭,

so I visited a furniture store and asked which chair to buy.

Even with similar designs, there were various prices and I couldn't tell the difference, so I asked the shop staff.

The craftsmen who are particular about furniture told me that making good furniture defines how to choose wood.

He said it is also important to consider what kind of tree and which part the tree is used for the furniture.

Dining chairs that are usually mass-produced have a lifespan of about 10 years, but good chairs can be used for 20 to 30 years.

When I heard that story,

I thought it was the same when asked if

Is silver better

Is 18K better  ❓.

In our case,

we want you to use it in a beautiful state for as long as possible.

👆 As you can see from the photo, if it is silver, it will turn black immediately.😞

Of course, there are people who want to take good care of it and use it.
However, I think that there are some people who are too busy to take care of silver.
If that happens, wouldn't you have to take care of it before you go out and choose "no accessories today"?

Also, depending on the design, it will be difficult to polish and it will remain dark 😞

Even if it is a beautiful stone, the shine will be worse.

It's very sad that the number of jewelry turns is reduced in such a state 😭

To be honest, the price of gold is soaring and there are times when the team's agenda is to make it in silver, but no matter how many times we think, the conclusion is

"That is not good for customers!"

"We want customers who bought  at RADIANN to use it in a beautiful condition at all times ❤️ ”.

Therefore, at RADIANN, the material is made of 18K or platinum

Then we get a question
"18K White Gold
& Platinum

Which is better?"

First of all, white gold is a gold-based metal such as palladium and silver (a metal made by mixing white metals 🤍✨)

By mixing other metals, it becomes stronger than pure gold and is less likely to deteriorate 💪 And rhodium It is coated to give it a platinum-like shine🤍✨

 As a disadvantage, it is rare that the coating peels off and the silver shine becomes cloudy and the base becomes visible while you are in the hot spring or using it 😞
However, it is also possible to immediately return it to glitter like a new one by applying the rhodium coating again ✨

Next, platinum is a metal called platinum. Since it is originally a silver-colored metal, it basically does not change color.
Then, you might think

“isn't platinum better? “

However, platinum is a soft material.
Therefore, it is easy to get scratches or deform.
Some people deform it just by putting it on their finger once.

Which one is better as a RADIANN?

our answer is,

we recommend 18K White Gold  🤍

The reason is that the weight is light and you can wear it without worrying about it.

Platinum and white gold are the same silver color, but white gold is a brighter silver color than platinum.

The subtle color difference makes the stones look beautiful 💎

And stones may fall due to deformation, so I'm thinking if I can avoid it as much as possible 🎀

 ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄

Please feel free to contact us 🥰